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Grey Matter Digital

A new look and online store for Cultman Collectables.

Doncaster based Cultman Collectables specialise in the sale of military medals, military badges and police badges. Having started out as exclusively online retailers they opened their first high-street store in 2011.

By 2019 the online store needed a complete overhaul. Not only from a design perspective, but improvements were needed to the e-commerce functionality that handles tens of thousands of SKUs (stock keeping units) and multiple high-resolution images per product.

The company has a passion for its collectables, and more than 60 years’ combined experience of buying and selling militaria and police items. It was important that this was reflected in the design of the website, and that it delivered a simple and enjoyable experience for the user when browsing and buying products.

Functionality upgrades included: integration of three payment gateways, an automated email system for relevant new products to subscribers, adding an enquire button on each product, and a custom order system for telephone orders.

As a result, the website has experienced an increase in traffic, improved keyword ranking, an increase in telephone orders, and Cultman Collectables has achieved year-on-year growth in sales.

The company continues to sell rare and sought-after items to fellow collectors throughout the UK, and internationally, with confidence in their user-friendly, attractive, and robust e-commerce site.